Digigram is celebrating its 30th anniversary by introducing a new look and logo.
Based on an image of audio waves propagating in an infinite spiral, the logo echoes the “D” in Digigram and is evocative of the “play” symbol known worldwide, explained the company.
Founded in Grenoble in 1985 and publicly traded since 1997, Digigram offers professional sound cards and audio- and video-over-IP solutions. The company says that it is extending these technologies into solutions that leverage the cloud to enable more flexible and efficient management and transport of audio and video.
In the early '90s, the firm entered the radio broadcasting market with its first digital sound card, the PCX3, capable of compressing and decompressing audio digitally in real time. Digigram thereafter launched its EtherSound range, followed by its IP audio transport products.
Later in 2015, this campaign will include the publishing of a new corporate website that is closely aligned with the symbolism and visual impact of the new Digigram logo.