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Electronic Order Delivery Is Focus of Marketron Katz Announcement

Katz adds Marketron stations to its e-business initiative.

Katz Media Group and Marketron Broadcast Solutions announced a deal this week involving delivery of electronic orders for radio ad schedules from national ad agencies.

Katz is a media sales/marketing firm that represents 3,000 radio stations plus TV and digital platforms; it is part of Clear Channel.

Marketron sells sales, traffic and billing and other software including Marketron Traffic, DeltaFlex, Visual Traffic and Control Tower. It is owned by the Wicks Group (which also owns NewBay Media, publisher of Radio World).

Marketron exec Pete D’Acosta noted that industry leaders have called for efforts to make radio spots easier to buy.

The arrangement will enable processing of electronic sales orders for KMG’s nationally represented business for distribution to participating Marketron Traffic, Visual Traffic and DeltaFlex radio clients. Katz already provides electronic connectivity between big agency radio buying systems and other station business systems used by clients to receive national orders.

Station managers affected by this now will be able to manage the order process more easily without manual re-entry and discrepancies, the companies said. KMG and Marketron also plan to provide proof-of-performance reports for radio spot campaigns placed by KMG.