Spanish-language media company Entravision Communications Corp. has named Jose Villafañe as executive president of Entravision Solutions and Entravision Radio Network. He will be based in New York.
His responsibilities will include national spot and network goals for Entravision-owned, operated and partner radio stations. Previously, he served as senior vice president of National Sales.
In his previous role, Villafañe was responsible for overseeing three eastern representative firm offices for Entravision Solutions and building the Entravision Radio Network into a national offering with 94% U.S. Hispanic coverage, a release said. He has almost 20 years of experience in Spanish-language media sales, including both local and national TV and Radio.
In addition, Entravision says it is growing its business development team to strengthen coverage of the western and central regions of the country, and the company also plans to expand its national sales manager team. Both the business development team and the national sales managers will continue to report to Eddie Melendez, executive vice president of National TV/Radio and Digital.
