Integration and engineering firm ZTransform has appointed Paul Catterson as its new general manager. With this promotion, ZTransform said Catterson will be responsible for executing company initiatives, as well as managing projects and client relationships. He is the first to hold this newly-created position.
“Paul’s promotion to GM was a natural and necessary progression within ZTransform,” says Ben Wolk, managing partner at ZTransform. “His extensive industry experience in various organizations, from small start-ups to Fortune 100 companies, brings remarkable perspective to the team and the company.”
Catterson joined ZTransform in early 2023 as VP of strategy, focusing on market expansion and overseeing the company’s more recent rebrand, according to a press release.
Prior to joining ZTransform, Catterson held leadership positions in systems integration, 24-hour media operations and media business consulting.
“His multi-disciplined career path has led Catterson to experience the industry from many different perspectives — as a supplier through to end user — and at multiple levels within several organizational models,” said Ztransform in the release.
His previous roles include senior director and GM of content services for Comcast Technology Solutions, and VP of solutions at Diversified.
[Related: “Utter Associates Changes Name to ZTransform“]
Founded by Utter Associates in 2004, Ztransform serves the broadcast, corporate new media, education and government sectors. Services include facility planning, architecture and construction interfacing, systems engineering, integration and operational readiness.
ZTransform Founder Erik Utter spoke to Catterson’s promotion, saying: “He will become the effective ‘pivot point’ for all day-to-day activity while supporting the continuation of our business’ development.”
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