Super Hi-Fi has introduced an audio offering for businesses called Radio as a Service.
“RaaS is a high-impact, turnkey solution for the creation and management of custom-branded radio experiences,” the company said in its announcement.
It aims this at companies that have digital media platforms, “including automakers, fitness services, game platforms, OEMs, streaming video services and more.” As an example it pointed to the newly launched Fubo Radio, a custom branded audio package with 10 channels designed for FuboTV subscribers.
It said it delivers custom-branded experiences designed as an extension of existing brand and product offerings. “It’s a full-service solution that takes care of everything necessary to deliver a high-quality radio experience, from station design and music programming to custom audio imaging and voice tracking.”
Super Hi-Fi uses artificial intelligence-based production tools for curation, segues and volume leveling.
It said the RaaS offering can be provided through subscription bundling, paid add-ons or free ad-supported services.
In its pitch to clients on its website, the company states: “Radio offers an up-leveled experience: companionship, community and context in a way that playlists just don’t. More time listening means more engagement, and more engagement means massive benefits for your business, including greater customer loyalty, more revenue, and even subscription churn reduction. Radio is the powerhouse music experience that keeps delivering for your business.”
