iHeartMedia has tapped Hetal Patel to serve as executive vice president of SmartAudio Intelligence Insights. The company also appointed Steve Gonzalez as senior vice president of sales for the Wilmington, Del., market.
Patel will report to SmartAudio and Analytics Group President Brian Kaminsky.
She will lead the SmartAudio Intelligence Insights team, and her responsibilities will include providing “consumer insights, market intelligence and industry trends” through “audience analysis, advertising sales metrics and media and digital consumer research,” according to the announcement.
Patel most recently served as head of sales research & insights for Vox Media. Prior to that, she worked for iHeart’s research team for four years, eventually serving as VP of research, insights & analytics. She’s also had stints at Radius GMR and KPMG Nunwood and launched her career at The Nielsen Company’s Mumbai office in 2006 as a research executive.
In Wilmington, Gonzalez will report to Brit Goldstein, area president for iHeartMedia Wilmington, Del., and Salisbury, Md. He replaces Martha Masters, who retired after 35 years at the company, and joins the company from Target Media, where he was executive vice president of administration and operations. Gonzalez previously was general sales manager for iHeart Philadelphia and began his career at WTEM(AM) in Silver Spring, Md., as an account executive
iHeartMedia Wilmington/Dover owns and operates WDSD(FM), WRDX(FM), WILM(AM), WWTX(AM) and WDOV(AM).