Radio is the most effective medium to reach Internet users before, during and after they surf the World Wide Web, according to a new study released by audience research firm Broadcast Architecture, a division of AMFM, Inc.
The study found that 80% of radio listeners have both e-mail and Internet access and that younger listeners have the highest level of Internet access. According to the study, radio listeners in the eastern region of the United States have the highest rate of Internet access, (86%), compared to the West Coast, (80%) and the central region, (76%).
The complete findings of the study are available at http://www.broadcastarchitecture.com
Laura Dely
Match: Radio and “dot-com”
Match: Radio and "dot-com"
