KPRI(FM) has a new antenna site.
The independently owned San Diego station airs at 102.1 MHz, and joins a number of other prominent stations on Mt. Soledad in La Jolla.
Jack Rabell is station chief.
COO Jonathan Schwartz said the change gives the station a more competitive signal in San Diego, but in the announcement he emphasized, “KPRI’s transmitter site improvement does not change the fact that we continue to be licensed to the City of Encinitas. We’re not changing our city of license, nor our commitment to Encinitas.” He said service will be improved in cars, buildings and areas previously blocked by terrain. The station is asking listeners for their reactions via an online survey.
The move involved permission from both U.S. and Mexican broadcast regulators due to the proximity to the border. Compass Radio Group is controlled by Jonathan Schwartz and Robert Hughes.