NHL, Radio Promote Stanley Cup Final

The NHL is using radio as part of its campaign to put the Stanley Cup back at the forefront of consumers’ awareness.
The National Hockey League suffered from a season-long lockout that finally ended last summer. Now it is working with sports, rock and talk radio stations in five markets to promote the 2006 Stanley Cup Final, which begins today.
Through on-air, on-line and outdoor “My Stanley Cup” promotions, each station will offer listeners opportunities to win prize packages. Six winners will receive the grand prize of a 42-inch plasma high-definition flat-screen television.
WCKG(FM) and WSCR(AM) in Chicago; WRIF(FM) in Detroit; KLSX(FM) in Los Angeles; WMMR(FM) in Philadelphia; and WFAN(AM) and WFNY(FM) in New York will air promos and host listener parties, outdoor events and in-studio contests.
The NHL will deploy street teams to join on-air personalities at outdoor locations including the Third Street Promenade in Santa Monica, Calif., Times Square in New York City and Rittenhouse Square in Philadephia, to distribute more than 25,000 pucks.