Nielsen announced it is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. The company acquired Gracenote from Tribune in January.
Gracenote’s IDs link together video, music and sports content across television, digital, and radio and help with search and user experience. The alphanumeric content identifiers for linear TV, VOD and OTT underpin the national and local programming guides.
“Implementing Gracenote IDs as standard identifiers is a vital step forward toward creating a more automated, efficient, and accurate measurement process regardless of where the content or ad is consumed,” Nielsen SVP of Product Leadership Kelly Abcarian said in a press release.
Nielsen’s standardization of the Gracenote ID will enable media clients to use one identifier for their program titling processes. The company will also provide metadata management services that will offer clients workflow efficiencies and deliver curated metadata in their audience reporting.