Nielsen’s Whiting to Retire

Vice chair had 35 years with the audience measurement company
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Just days after Nielsen’s acquisition of Arbitron, there’s a big change at the top of the company.

Vice Chair Susan Whiting will retire at year-end after 35 years with Nielsen, the company said.

Following college graduation, Whiting joined the company as the first woman hired into Nielsen’s inaugural media management training program. She progressed into various leadership roles, such as president and chief executive officer of U.S. Media, chair of global media measurement and global executive vice president.

Whiting became vice chair of the company in 2008, leading global client relations, communications, marketing, public and government affairs, corporate social responsibility and diversity initiatives.

The audience measurement firm cited Whiting as having many “firsts” over the years, having a hand in the creation of various measurement methodologies, like guiding Nielsen through its transition to measurement of a multichannel, multiscreen world.

No replacement was named.

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