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Online Broadcasters Association Goes Digital

New name reflects aim to capture expanded membership

The Online Broadcasters Association is rebranding itself as the Digital Broadcasters Association.

Originally devoted exclusively to Internet media formats, the change reflects a growing membership, changing definitions and expanding mission.

An announcement from the association states: “As technological advancements bring the worlds of terrestrial broadcasting and Internet broadcasting closer together, it is important for us to take a progressive step forward by shaping our association to embrace the changing face of the industry.”

Association founder Jerry Garner said: “Rebranding ourselves as the Digital Broadcasters Association provides us with a platform that terrestrial broadcast companies can identify with, while still adequately describing those involved with online broadcasting.”