Rob Babin has been named senior VP, radio, at Cox Media Group. He succeeds EVP of Radio Bill Hendrich, who retired.
The announcement was made by President/CEO Dan York, who called Babin “a collaborative and agile executive, with deep industry and CMG expertise and passion for everything he does.”
Babin will oversee the company’s 65 radio stations in 11 markets. “He will focus heavily on achieving CMG’s Radio strategic growth objectives while maintaining CMG’s industry leading content, impactful community engagement, and growth-focused culture,” according to a statement. Cox Media Group also owns 35 TV stations plus various streaming and other digital platforms.
Babin’s past roles include regional VP for five Cox radio markets (Miami, Houston, Tampa, Fla., San Antonio and Long Island, N.Y.); VP/market manager for CMG Miami radio; director of sales and general sales manager for CMG Atlanta radio (WSB, WSB(FM), WALR, WSRV); and general sales manager for CMG Orlando radio (WWKA).
“In his most-recent role, Rob was VP/market manager for CMG Atlanta’s award-winning and market-leading radio brands: WSB, WSB(FM), WALR and WSRV; and CMG Athens radio: WRFC, WGAU, WGMG, WXKT, WPUP and WNGC.”
He is a board member of the Georgia Association of Broadcasters and the Radio Advertising Bureau.