GeoBroadcast Solutions has tapped Chicago native Harvey Wells as director of sales development and marketing, the company announced.
In his new role, Wells will help to launch MaxxCasting technology for new stations and markets and, pending FCC approval, will do the same for its ZoneCasting technology.
[Read: GeoBroadcast Seeks Booster Rule Change to Enable Geo-targeting]
According to GeoBroadcast Solutions Chief Technology Officer Bill Hieatt, “It was time to bring someone onboard with both experience and passion for both technologies. Several years ago, Harvey actually was involved in an early form of ZoneCasting in the Chicago area, but it took three radio stations to do it. Our new technology will allow a single radio station to do what it took Harvey three stations to do. He is the perfect person to help us build on MaxxCasting’s strong momentum, and officially launch ZoneCasting once approved.”
[Read: GeoBroadcast Receives Patent for MaxxCasting Coverage Tech]
Wells previously worked in programming, sales and senior management for broadcast companies including CBS, Infinity and Westinghouse, in addition to other companies. He most recently served as general manager for five radio stations owned by Mid-West Family Broadcasting in Springfield, Ill. With the exception of a four-year stint in California, Wells has spent his career in and around the Windy City.
