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International Sales Team Grows U.S. and European Presence

Founded earlier this year, the sales service provider is continuing its focus on the broadcast market

International Sales TeamInternational Sales Team is truly growing into its name — the Australian company recently announced it is broadening its sales presence in U.S. and is cementing a new sales partnership with a Swiss RF manufacturer to extend its reach into Scandinavia.

Founded earlier this year, the company announced it is providing what it calls sales teams as a service or STaaS. It is based in Australia but services any country.

[Read: 2wcom Signs With International Sales Team]

The company, a network of broadcast and media industry sales professionals, announced late last month that it had signed an agreement with the Swiss company DAC System. The RF manufacturer selected International Sales Team to assist in selling DAC System’s range of professional broadcast products throughout Scandinavia.

The CEO of DAC System said that the addition of the International Sales Team gives DAC a cost-effective means of selling remote monitoring systems, RF accessories and other professional broadcast products in a complicated market. “Having International Sales Team in Scandinavia for us is just like having our own people in country and we look forward to a long and successful relationship together,” said CEO Pietro Casati.

International Sales Team, Lee Salas
Lee Salas

International Sales Team then announced in November that it has appointed Lee Salas to serve as one of the company’s newest broadcast industry sales professionals. Salas, who is based in San Francisco, has senior sales experience with hardware, software and video platform solutions for the broadcast media and OTT industries. His previous roles have included prospecting leads, negotiating terms and closing deals and he has built relationships with both domestic U.S. and international clients. He previously held positions at CBS Television and  Deluxe Entertainment Services Group.

Salas said he is joining the company at a positive time. Even though the broadcasting industry was hit hard during the pandemic, more and more organizations are looking to grow once again.

The news follows an earlier announcement in which International Sales Team signed an agreement to sell 2wcom broadcast products in the United States.