International Sales Team said it signed an agreement to sell 2wcom broadcast products in the United States.
Founded earlier this year, International Sales Team offers what it calls “sales teams as a service,” or STaaS. It is based in Australia but services any country.
It quoted Werner Drews, managing director of 2wcom, saying, “International Sales Team represents a cost-effective way for us to get our range of professional broadcast products to a market that is complicated and difficult for us to address from our offices in Germany.”
The announcement was made by Charlie Day, partner manager for International Sales Team.
2wcom makes hardware and software audio broadcast equipment including the recently introduced 4audio series.
IST launched in March from Australia, targeting OEMs to help them with their sales. It describes itself as a “worldwide network of highly experienced broadcast and media industry sales professionals for hire and deployment.”
Director Darren Frearson said in the earlier launch announcement, “We’re all familiar with the concept and implementation of SaaS, PaaS [Platform as a Service] and IaaS [Infrastructure as a Service] as beneficial outgrowths of ever-advancing technology. … STaaS offers broadcast and media manufacturers a cost-effective and culturally appropriate means of expanding globally.”
He said at the time that IST was actively recruiting to expand its network, particularly in North America.
