Audacy will be the exclusive ad sales and distribution partner for CBS Sports’ network of sports podcasts.
The organizations announced a multi-year agreement on Friday.
Audacy EVP of Digital Sales Ken Lagana said in the press release, “Adding this family of content to our roster provides Audacy with a number of the leading sports, fantasy sports and betting podcasts, areas we have enjoyed significant success to date and are important to our clients. This partnership could not come at a better time with football season fast approaching.”
Lagana made the announcement with Jeffrey Gerttula, executive vice president, digital for CBS Sports and CBS News and Stations.