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Bauer Media Adds Premium Service in Finland

Recent rollouts have included U.K., Norway and Denmark

Bauer Media Audio has launched ad-free subscription versions of its radio stations in Finland.

Subscribers get access to premium versions of Bauer Media Audio Finland’s 13 national radio brands and two webcast stations.

They’re available via various platforms including Sonos for a three-month free trial followed by a monthly subscription fee of €4.99.

“The launch of premium subscription radio services follows on from similar launches in Denmark, the U.K. and Norway,” the organization said, adding that it aims to be “a global audio pioneer.”

The available brands are Radio Nova Premium, Iskelmä Premium, Radio City Premium, NRJ Premium, Radio Nostalgia Premium, Radio Pooki Premium, Suomirock Premium, Kasari Premium, Basso Premium, Suomiräp Premium, TOP51 Premium, Radio Classic Premium, Radio Pori Premium, Ysäri Premium and KISS Premium.

The announcement was made by Tobias Nielsen, director of premium projects.

Bauer Media Audio calls itself “Europe’s leading commercial radio broadcaster,” with an estimated 61 million listeners weekly in nine countries.

[Related: “Bauer Media Expands to Portugal”]

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