Xperi is highlighting a surge in radio listenership to U.S. stations that switched to all-holiday music formats.
The technology company publishes periodic reports about listening patterns in an effort to call attention to the types of data that radio stations can access by participating in Xperi’s DTS AutoStage system, a “hybrid” radio platform that combines OTA listening with IP connections that allow Xperi to track consumption.
“In-vehicle radio listenership surged by 40% as radio stations adopted all-holiday music formats over the Thanksgiving holiday,” the company said in an announcement.
“As measured by the DTS AutoStage Broadcaster Portal, which tracked listening audiences in 1.3 million vehicles across 15 U.S. markets, audience share increased by an average of 40% for the all-holiday formats from Nov. 25 to Nov. 30.”
The company said the overall finding is no surprise but that it demonstrates “how Thanksgiving serves as a critical launch point for holiday radio engagement in markets across the country.”
The company said that the data came from cars with DTS AutoStage, in markets of a range of sizes, from New York and Los Angeles to Biloxi, Miss.
Xperi recently expanded the types of data available to stations participating in DTS AutoStage, as we have reported.
The first graphic below shows in-car audience share change by market. The second shows the specific station data that produced those results.
