Adventure 33 will use the NAB Show to promote a new offering called Prism Red.
It describes this as the first fully virtualized broadcast audio receiver.
“For the first time ever, broadcasters can receive live programming, closure triggers and network feeds entirely in software, thus eliminating the need for dedicated hardware while preserving the reliability and performance expected of broadcast infrastructure,” the Canada-based company said.
It said Aiir’s PlayoutONE is the first automation platform to achieve “Prism Red Certified” status, which it will highlight at the convention. It said this is the first integration of Prism Red with a cloud-based/virtual playout system.
“Prism has already established itself as a true replacement for satellite distribution, delivering highly reliable audio over IP using multi-path, multi-vendor infrastructure,” it said in the announcement.
“With the introduction of Prism Red, that same proven solution is now available natively inside VM and cloud environments. This marks a fundamental shift: Broadcast reception is no longer tied to physical devices.” It said this enables faster and more affordable deployment and scaling, and more ambitious workflows.
