A Sunday afternoon session at the upcoming NAB Show, moderated by Radio World Editor in Chief Paul McLane, makes the case that owning a radio station is a great fit for Gen-X and Millennial professionals.
“People my age are looking for an opportunity to do something outstanding in their communities,” said Dr. Andy Gladding.
“They’re investing in traditional small business, their buying farms, opening retail establishments and generally looking for an opportunity to succeed while having the power to have an impact at the community level and create lasting interpersonal business relationships.”
As many tire of urban living and are looking for a change, this DMA is heading for more suburban and exurban locations.
“For media professionals who are competent with and trained in major market workflows and understand how to market local business, radio can be a perfect for personal satisfaction and growth.”
Gladding, a radio engineer with Salem Media Network and an educator at Hofstra University, acquired WKZE(FM) in Red Hook, N.Y. with his wife Katie.
The session will explore the barriers to entry to station ownership, tips for creating community engagement and the importance of having guidance and mentoring from others.
Gladding discusses the experience with fellow engineer and station owner Bud Williamson and Radio World’s Paul McLane. The session also will feature a presentation of the Radio World Excellence in Engineering Award to Andy Gladding.
The talk “Radio: The New Boutique Business?” will be given on Sunday afternoon April 19 at 3 p.m. in C2450, the TV and Radio HQ Theater on the Central Hall exhibit floor.
