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TTWN Expands Partnership With Iteris

“Traffic is back, but typical traffic patterns have changed”

iHeartMedia’s Total Traffic & Weather Network is expanding a partnership with Iteris Inc.

The latter provides a “technology ecosystem for smart mobility infrastructure management.” TTWN, which launched in 2005 when iHeart was called Clear Channel, is a provider of traffic, transit and weather information in the United States.

The companies said this partnership “coincides with the return of traffic congestion.” They said that in many cities traffic is back to pre-pandemic levels, “but peak congestion times have shifted and occur at much more variable times.” They said this results in a need for more comprehensive data on traffic flows and incidents.

TTWN said this arrangement will help it expand into new vertical markets including transportation agencies, construction firms, insurance companies, fleet operators and delivery companies.

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The companies said they are expanding an existing relationship “to deliver the most comprehensive mobility intelligence solutions available to public-sector and commercial enterprise customers throughout the U.S.”

TTWN will broaden its coverage of traffic incident data provided to Iteris, which is aggregated and verified by “traveler information experts.” Its traffic incident data will be integrated in Iteris’ ClearMobility Cloud, which currently captures approximately 200 sources of road closure, construction and other traffic impact data. 

The traffic incident and flow information is used by radio and TV broadcasting partners, and automotive OEMs.

“The integration will result in the industry’s most comprehensive traffic incident data available,” they stated in a press release.