Wheatstone is changing its sales channels for Latin American market, in what the company described as a major reorganization.
305 Broadcast becomes master distributor for South and Central America. Its president, Alfonso Lopez, is a familiar figure in those sales circles.
In the announcement, Wheatstone President Gary Snow said that having one “strong, highly organized distributor is better than several smaller, less focused dealers.”
The company will handle Wheatstone’s Vorsis signal processing line, including the new AirAura Digital Spectral Processor.
“In a significant realignment, 305 Broadcast will also now sell exclusively Wheatstone and Audioarts Engineering Networking products in their marketplace,” the companies stated.
“The resulting three-brand strong inventory position will enable them to provide the highest level of support to the Latin American market.”