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Best of Show: Marketron NXT

New targeting capabilities come to the company’s third-party solution

We are featuring the products that won the Radio World Best of Show Award at the 2024 NAB Show. Winners were chosen by a panel of engineers and RW editorial staff for their innovation, feature set, cost efficiency and performance in serving the industry. information about how the program works can be found in an FAQ here

Marketron has invested considerable effort to enhance its platforms for amplifying revenue with digital ad sales. 

NXT is unusual among third-party digital ad solutions in that it integrates radio and digital proposals, orders, reporting and invoicing from one login.

Now the platform has been improved with new tactics including streaming audio, connected TV and updates for social media advertising and social display. 

Media sellers also get new targeting capabilities, including location-based retargeting, Spanish-language options and polygon targeting for geofencing and video geofencing. More precise targeting in display and video is now available, along with multiple campaigns per tactic in one proposal. 

Read more coverage of our Best of Show recipients.

[For More News on the NAB Show See Our NAB Show News Page]

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