Edison Research has released the results of its new "Share of Ear" study. The survey shows that radio remains king; over half of listening hours are dedicated to traditional over-the-air broadcast AM/FM stations. Nonetheless, Edison Research notes: "the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening."
Edison Research has released the results of its new “Share of Ear” study, illustrated in the above graphic.
The survey shows that radio remains king; over half of listening hours are dedicated to traditional over-the-air broadcast AM/FM stations.
Nonetheless, Edison Research notes: “the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening.”
