The IBC show is a “go.”
After weighing tightened COVID restrictions announced by the Dutch government late last week, the show organizers announced Tuesday morning that the show will take place as scheduled starting Dec. 3 in Amsterdam.
The IBC cited “determined industry support” for the event to proceed.
“The announcement follows a decision at [Monday’s] IBC Partnership Board meeting to continue with the planned event because it can be delivered safely and create the essential business momentum that the industry needs,” it stated.
“We will forge ahead with our IBC Digital offering to ensure that whether onsite in Amsterdam or onscreen at home the industry can come together,” said Chief Executive Michael Crimp in the statement.
Crimp acknowledged the “waves of concern” prompted by the government action last week, but said that examination of the new rules and consultation with The RAI facility showed that “not much changes with regards to the safety plans we had already put in place. We will still have the perimeter fence around The RAI and thorough COVID status and health screening on entry. We will make a number of adjustments to our safety management and operational protocols to make sure the guidance is clear, and the event is safe for exhibitors and visitors.”
The show hours have been adjusted so participants “can make the most of their visits.” Crimp said, “I can definitely see breakfast and lunch gatherings being the mode of networking at this year’s event. Let’s save the big parties to 2022 and focus right now on re-connecting and driving business.”
IBC2021 show opening times will be:
Friday 03.12.21 09:00 – 16:30
Saturday 04.12.21 08:30 – 16:30
Sunday 05.12.21 08:30 – 16:30
Monday 06.12.21 08:30 – 16:00