Determining How Many Ads a Station Needs to Run to Get Results
A new study offers guidance as to how much and how often an audience...
Westwood One’s TM Studios Finds Familiar New Owners
Famed jingle and production house purchased by company vets
Westwood One Will Close Its News Operation on Aug. 30
Company cites need for “critical decisions about deployment of resources”
Westwood One Slams NYC-Based Ad Buying Assumptions
Says there is no evidence to support “the myth that no one is driving...
Westwood One’s Wordock on Maintaining — and Monitoring — Podcast Audiences
The Westwood One Podcast Network executive editor offers strategies and analytics tools for engaging...
Amidst Stay-at-Home Orders, Radio Listenership Remains Strong
But trio of surveys also reveal that more education is needed on how to...
COVID-19 Updates: Next FCC Meeting Is Online Only, Format Adaptations & More
Also, Telos Alliance and Glensound provide operational information during coronavirus containment procedures
Radio Pros “Social Distance,” Companies Offer Software Trials and More
COVID-19 mitigation protocols are kicking in at all levels for broadcasters
Cumulus/WWO Among Those Rejecting Fiber Suggestion as Replacement for C-Band
Cumulus and Westwood One have concerns about both timing and reliability
Media Companies and Others Argue Loudly Against Fiber Replacement for C-Band
Calls rejecting that proposal have been loud and clear from radio, TV, religious groups...
Westwood One, Google Partner in Voice Tech Deal for March Madness
Companies have agreement to integrate premium live content
Westwood One Adds VP of Program Operations and Content
Paul Joseph takes on the newly created role
Report Claims AM/FM Radio Delivers Big on Advertising
Westwood One points to Nielsen Catalina Solutions study
Westwood One, NextRadio Offer Audience Reporting, Data Attribution
It was tested out in May