Liquid Compass is adding advertising technology, courtesy of strategic partner digital media specialist AdsWizz, to the new LC Pro 2.0 streaming platform.
According to a release, the platform is built in HTML 5. One feature is a “portable” now-playing widget that allows it to be used outside of the typical radio station streaming environment.
There are coupon options via AdsWizz. The player also has custom survey/polling tools along with increased GUI customization tools and flexibility.
Liquid Compass Founder and CEO Zackary Lewis said, “Radio stations and advertisers alike can optimize these features to control virtually every aspect of their streaming radio experience while increasing monetization opportunities and better serving their interactive user base.”
