Media business system software developer Marketron and software application developer Counterpoint Software have teamed to create a Network Connect module for Marketron’s Exchange platform.
It is designed to automate the ad spot placement process and create an end-to-end system, from order placement to spot running to affidavit. Ideally this approach eliminates human errors during information entry.
Marketron CEO Steve Minisini said his company’s clients collectively manage millions of network spots per year. A service to eliminate errors and discrepancies, reduce make-goods and increase compliance rates is notable, he said.
Jim Foley, founder of Counterpoint Software, said networks face difficulties with scheduling and reporting of spots. “Marketron can now offer media groups a simplified way of spot scheduling and reporting, allowing them the opportunity to generate profit by holding onto inventory for local sales.”
(Marketron is owned by The Wicks Group, which also owns NewBay Media, publisher of Radio World.)