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NAB Sneak Peek: ENCO Pushes enCaption to Radio

Video tool repurposed to help radio broadcasters

ENCO enCaption
ENCO enCaption

ENCO says that its enCaption captioning tool is also finding a home at radio stations, “enabling hearing-impaired audiences to consume radio programming online or via over-the-top (OTT) services.” Furthermore it could be paired with visual radio programming.

The company points at formats such as talk radio as being especially in need of captioning for deaf and hard-of-hearing potential listeners. In addition, the company says, “Automated captioning also enables immediate creation of searchable transcripts that broadcasters can post alongside recorded audio clips, enhancing SEO for their websites while improving content discovery for site visitors.”

enCaption is a software-based system. Captions created by enCaption can be output as files or streams in standard WebVTT format or as a raw text data stream for integration with the station’s website media player, mobile or OTT app. enCaption can also turn an audio-only source into a video stream with open captions overlaid on a plain background or graphic, or combined the audio with a separate video stream while embedding closed captions for display in a web-based video player.

Currently Washington-based noncommercial station WAMU(FM) is testing the concept.

WAMU Senior Director of Technology Rob Bertrand explained, “Our integration is still in the proof-of-concept stage, but we are happy with what we’ve been able to demonstrate so far. We look forward to being able to deliver our content to all members of our community, including those who have historically not been able to be reached by audio content.”

NAB Show Booth: N2524

Info: www.enco.com

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