Radio Workflow has expanded its cloud-based, AI-driven broadcast software platform.
The software, which is intended for small to medium-market stations, takes a unified approach to supporting sales, production, traffic and management functions. The company said it has been investing in broadening its “automation, execution intelligence and scalable system design.”
According to CEO Fletcher Ford, “The expanded platform has been architected and designed under the development leadership of Shane Zammit, chief information officer of Radio Workflow, and his team. Under Zammit’s direction, the platform has matured into a fully unified, cloud-native system that connects sales execution, production workflows, creative tools, automation and analytics.”
This includes expansion of Broadcast Buddy, which an AI-driven “operating companion.”
“Broadcast Buddy is embedded throughout the platform to assist users with meeting preparation, account insights, email summarization, activity logging, document and contract drafting, and system navigation,” Ford said.
“Rather than replacing human judgment, the AI supports it, helping small teams move faster without losing control.”
Radio Workflow also has expanded its sales execution and planning tools. “Sellers can build structured weekly plans, prioritize renewals and at-risk accounts, assign clear ask amounts before visits, and log outcomes directly from the field.”
And it has enhanced its broader operational ecosystem. Ford said this includes a modernized production environment focused on upcoming work; AI-assisted creative tools such as voice mapping and Automix; expanded people, promotions and customer management capabilities; centralized cloud storage; and improved navigation.
Info: www.radioworkflow.com
