Business software tools developer Veritone has announced several changes for the good in its Discovery and Attribute advertising analysis software platforms.
According to the company, the Discovery ad campaign and analysis application now has more thorough campaign analysis; improved usage of Nielsen data, for those who subscribe; better report customization options; and new AI models for improved performance.
The Attribute broadcast advertising attribution program now offers deeper analytic capabilities; better management and campaign prep along with improvements in administration and user management as well; and better understanding of broadcast integration with the internet; media.
Veritone President Ryan Steelberg said, “Our already comprehensive campaign search and analytics applications keep evolving as we work closely with our customers to continuously identify opportunities to help automate their processes. Further, we’re improving the interface to make it easier and more intuitive to deliver actionable intelligence that helps drive ad revenue and advertiser satisfaction.”