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Westwood One Sports Network Reimaged With TM Studios

Four-note sonic signature blends hip-hop, EDM and pop

From our Who’s Buying What page: Sound agency TM Studios has collaborated with Westwood One Sports to produce all new imaging for the network’s new 24/7 national sports channel.

Cumulus Media’s Westwood One and Audacy rebranded the Infinity Sports Network as Westwood One Sports back on Dec. 29. It’s an extension of the partnership between the companies that began with the launch of CBS Sports Radio back in 2012.

The channel’s new imaging package features a variety of contemporary show opens and beds anchored by a new four-note signature. According to a release, the new “sonic identity” blends elements of hip-hop, EDM and pop to create updated beds and audio logos.

You can listen to the montage below.

The entire TM Studios package is now on air on the nationwide Westwood One Sports network, which is carried by approximately 300 stations in the U.S., according to Wikipedia. It is also available on Sirius/XM Channel 375 and the Westwood One Sports app.

Westwood One is home to many sports broadcasting properties, including the NFL, NCAA Basketball and Football, U.S. Soccer and the Masters.

Submit announcements for Who’s Buying What to [email protected].

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