Wide Orbit Has Traffic System for Radio

Wide Orbit will debut an order entry, traffic, sales and billing software system for radio called WO Traffic for Radio.
The system features real-time inventory and processing of reports; it is equipped for electronic invoicing, EDI, HD Radio, wireless, Web or in-house. Additionally, it handles billing for Podcasts, Internet and NTR revenue streams.
WO Traffic for Radio is suitable for multi-station, multi-location use and features a Windows interface and drag-and-drop spot movement. The company says advantages include the option of one terminal or more than 800 terminals on one group database; user-specific security restrictions; and contact management.
The company also will show WO Sales+ for Radio and WO Promo. The former is an accounting and sales tool, the latter optimizes placement of spots.
Wide Orbit will be in booth 801.
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