Wide Orbit Has Traffic System for Radio

Wide Orbit Has Traffic System for Radio
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Wide Orbit will debut an order entry, traffic, sales and billing software system for radio called WO Traffic for Radio.
The system features real-time inventory and processing of reports; it is equipped for electronic invoicing, EDI, HD Radio, wireless, Web or in-house. Additionally, it handles billing for Podcasts, Internet and NTR revenue streams.
WO Traffic for Radio is suitable for multi-station, multi-location use and features a Windows interface and drag-and-drop spot movement. The company says advantages include the option of one terminal or more than 800 terminals on one group database; user-specific security restrictions; and contact management.
The company also will show WO Sales+ for Radio and WO Promo. The former is an accounting and sales tool, the latter optimizes placement of spots.
Wide Orbit will be in booth 801.
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Wide Orbit's WO Traffic software is a scalable Windows-based system that manages traffic, sales, client management, billing and accounts receivable for broadcasters. Additionally, it has inventory and yield management tools that the company says can increase revenue.