NEW YORK � Want to get a gift for your favorite podcast listener? Nielsen Scarborough has a report out, examining the shopping behavior of this consumer demographic and assessing what might be on their holiday wish list.
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For the purposes of this list, �podcast listeners� are defined as adults 18+ who have listened to or downloaded a podcast during the prior 30 days.
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Such people are often early adopters of new technology, Nielsen says. In fact, �one in three are also more likely to say they are the first of their friends and colleagues to try new technology products.� Also, 65% of podcast listeners say they are fascinated by new tech, so virtual reality devices, smart watches, robots and smart home devices are all good candidates for gifts.
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Podcast listeners indicated their households had a higher likelihood to buy some electronics in the next year. Good news for U.S. digital radio broadcasters: At the top of that list was HD Radio products (citing by 289 respondents). That means that podcast-listening households are 189% more likely to plan to purchase an HD Radio in 2017. Also on the list are e-readers (209), video game systems (195), digital cameras (155) and HDTVs (135).�
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Read the full article on RadioWorld.com.
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