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Gift Ideas 2016

Do you know what to get for your favorite podcast listener?

NEW YORK � Want to get a gift for your favorite podcast listener? Nielsen Scarborough has a report out, examining the shopping behavior of this consumer demographic and assessing what might be on their holiday wish list.

For the purposes of this list, �podcast listeners� are defined as adults 18+ who have listened to or downloaded a podcast during the prior 30 days.

Such people are often early adopters of new technology, Nielsen says. In fact, �one in three are also more likely to say they are the first of their friends and colleagues to try new technology products.� Also, 65% of podcast listeners say they are fascinated by new tech, so virtual reality devices, smart watches, robots and smart home devices are all good candidates for gifts.

Podcast listeners indicated their households had a higher likelihood to buy some electronics in the next year. Good news for U.S. digital radio broadcasters: At the top of that list was HD Radio products (citing by 289 respondents). That means that podcast-listening households are 189% more likely to plan to purchase an HD Radio in 2017. Also on the list are e-readers (209), video game systems (195), digital cameras (155) and HDTVs (135).�

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