In this letter to the editor, the author comments on the story “Visual Display Is a Cost of Doing Business.” Comment on this or any article. Email radioworld@futurenet.com.
Hi,
I continue to look forward to each issue of Radio World and appreciate the job y’all do to keep the torch burning.
One thing I’ve noticed is the focus on the information that a station conveys via in-dash displays. I get this; but I think the focus should actually be on upping the quality of the stations’ presented product rather than what bytes they convey.
People have a lot of entertainment options these days but will always gravitate toward that which they perceive has the most to offer them.
In-dash information is helpful, sure, but it isn’t what attracts or retains listeners. People don’t watch or listen to Joe Rogan because of how his set looks, ya know?
— Eric Smith, founder of Auralex
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