Financial news service Bloomberg Radio announced it has entered into an exclusive agreement with Key Networks to manage all of Bloomberg’s network advertising sales, affiliate sales and marketing for the radio company’s global 24-hour business radio network.
Key Networks is a syndication company focused on radio programming, syndication and marketing that will work on growing Bloomberg’s radio business and work to create new opportunities to benefit listeners, advertisers and stations, a release said.
[Read: How Bloomberg Radio Put Remote Mixing Into Action]
As a provider of radio business news in the United States, Bloomberg Radio’s “Daybreak” shows cover the morning hours of each part of the world from Bloomberg’s studios in New York, San Francisco, London and Hong Kong. Bloomberg Radio also delivers in-depth coverage of the financial markets throughout the day coupled with interviews with newsmakers, analysts and company executives. Bloomberg says its shows and short form reports are heard on more than 300 top radio stations across the United States. It can also be heard on SiriusXM satellite radio, via the Bloomberg Radio+ mobile app and through live streaming.
“Bloomberg is undeniably the gold standard in business news, and we are thrilled to deliver access to Bloomberg’s unmatched global business news resources to radio stations across the U.S,” said Rob Koblasz, CEO of Key Networks.
