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Diversity Survey Seeks Owner/GM Input

An online poll asks U.S. radio and TV station execs about equity and inclusion

A new survey seeks to learn more about diversity, equity and inclusion in the U.S. radio and TV industries.

The survey is from the National Association of Broadcasters Leadership Foundation and it is aimed at station owners and general managers.

“Our goal is to assist the broadcasting industry in maximizing your diversity initiatives and meeting your business objectives,” wrote Michelle Duke, president of the foundation, in an email that was shared with state broadcast associations. Duke this spring became the NAB’s first chief diversity officer.

She wrote that the survey seeks to identify trends and support future initiatives to help stations. It is open online until Oct. 7 and estimated to take 10 minutes; find it here.

Among the questions:

-What diversity, equity and inclusion initiatives, if any, does the station have in place, such as recruitment strategies, manager or employee training, seeking diversity among vendors or appointing an executive with specific responsibilities in this area;

-Has the station sought to measure discrepancies in pay or promotions for women or for people of color; how about in news coverage;

-Has it created a platform for “safe dialogue” with women and people of color about company practices;

-How, if at all, does the organization hold itself accountable for implementing diversity, equity and inclusion initiatives;

-What methods does the company use when seeking candidates from underrepresented groups, such as job postings, career fairs, college partnerships, recruiting etc.;

-With what groups, if any, does the station feel it needs assistance with diversity hiring? Choices offered include women, people with disabilities, people over 50, veterans, LGBTQ+ and people of color.

Station owners and GMs can access the survey here.