SiriusXM announced a new automotive partner for its 360L hybrid radio platform.
The company said Maserati has made SiriusXM with 360L a standard feature in its 2021 vehicles in the United States.
“Maserati becomes the first manufacturer to make SiriusXM with 360L a standard feature in its vehicles,” it stated.
Like other hybrid radio systems, the 360L platform combines satellite and streaming content delivery. The company highlights its personalization and on-demand benefits not available in the more familiar one-way satellite service.
SiriusXM has made 360L-related announcements with other carmakers this year including BMW, GM and Audi.
Maserati owners will get a 12-month trial subscription to SiriusXM’s All Access package.
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