Quu and Xperi announced a strategic partnership that they say will make it easier for radio broadcasters to display and monetize content in connected cars.
The companies “are rolling out an integrated solution to sync programming and sales messages on vehicle dashboards,” they announced.
“In the past, stations would go to Xperi to deploy its RAPID technology and then Quu for content management, monetization and reporting. Now, Quu is a one-stop shop for both.”
The companies believe the urgency for radio to have consistent in-dash audio programming will only grow as more cars are made with enhanced infotainment systems.
“This combined solution creates one integrated platform to produce and distribute metadata (such as song titles, lyrics, dialogue, etc.) beyond audio.”
They quoted David Santrella, CEO of Salem Media Group and chairman of the NAB Joint Board of Directors, saying, “Digital audio platforms provide for an elegant user experience. Radio has to provide a similar experience if we are to stay competitive against a growing myriad of choices.”
The announcement was made by Quu CEO Steve Newberry and Xperi SVP, broadcast Joe D’Angelo.
