Two radio stations in the Last Frontier’s largest city helped raise more than $100,000 for St. Jude Children’s Research Hospital.
The “Music Cares for St. Jude Kids” radiothon, held March 19–20 on Connoisseur Media’s 104.1 KBRJ(FM) and 106.5 KWHL(FM), featured hosts from both Anchorage stations and plenty of on-air listener interaction.
104.1 “K-Bear” has been performing the radiothon annually dating back to 1997.
The stations relayed Alaska patient family experiences, according to a release. Local businesses also chipped in with contributions.
In all, the Anchorage FMs collected approximately $101,000 to help St. Jude advance research and treatment for pediatric catastrophic illnesses.
Connoisseur commended Anchorage listeners and said the radiothon was an example of the influence of local radio personalities and radio’s ability to drive audience engagement into action.
