Entercom named Ashok Sinha to a key communications role.
As senior VP, head of corporate communications and PR, “will lead the communications strategy and execution across the company’s entire portfolio of assets.”
That includes oversight of internal and external comms, media and press relations, corporate messaging, crisis communications and issues management, and “executive thought leadership management.”
He was formerly vice president, communications lead, technology at WarnerMedia. He has also held communications positions at Publicis Media, NBCUniversal, Viacom and Product(RED).
He reports to Chief Marketing Officer Paul Suchman, who said the appointment is part of the company’s efforts to “build the future of audio.”
In the announcement, Sinha called himself “a lifelong consumer of music and the spoken word” and said “I believe in the power of audio and its ability to engage, entertain and inform the world.”