iHeartMedia has snared a huge sports brand for its latest podcast partnership: the National Football League.
The two organizations announced an “exclusive” partnership to launch the NFL’s podcast network; it will include distribution of NFL Media’s current podcasts plus co-production and distribution of two dozen more.
The announcement was made by NFL Senior Vice President, Media Strategy and Business Development Kevin LaForce, iHeartMedia Digital Audio Group CEO Conal Byrne and iHeartMedia President of Entertainment Enterprises John Sykes.
LaForce was quoted in the announcement, “Podcasts are an increasingly important way to reach fans and a compelling way to tell NFL stories.”
The partnership will have access to NFL Films archival content. Tbe NFL podcasts will be distributed through the iHeartPodcast Network.
Byrne called the deal “an incredible moment for iHeart and the podcast industry, period.”