Nielsen says it’s integrating Play MPE’s catalog into its BDSradio discovery, scheduling performance measurement platform. Play MPE is a software-as-a-service music promotion and delivery platform.
[Read: Nielsen Adds Quintet of MRC-Accredited PPM Markets]
The new feature will create an “end-to-end solution to conduct market research, curate song lists, manage rotations and now download high-quality songs without switching platforms,” according to Nielsen Music Product Quality Director Adam Foster.
BDSradio monitors stations in the U.S., Canada, Mexico and Puerto Rico, and subscribers can use the BDSradio tools to choose songs and then download broadcast-quality audio files using Play MPE.
