Orban Labs plans to offer the Quu360 Visual Radio platform as an integrated option for its Orban Optimod 5950 HD processor.
“This option for the 5950 HD eliminates the need for external PCs and simplifies the broadcast chain while improving a station’s presence on the dashboard,” they said in a release.
“Traditionally, radio stations have relied on separate systems for automation, metadata correction, visual messaging and RDS encoding, often requiring dedicated Windows-based PCs in the airchain.”
They said the embedded Quu360 option provides several benefits. It allows broadcasters to ingest metadata from cloud automation systems via HLS streams; normalize and correct artist/title data in real time; insert synchronized visual messaging for advertising and promotions; and deliver formatted metadata to the built-in RDS encoder. External Quu360 PCs are not needed.
“Broadcasters have the benefit of a consistent, high-quality display on the dashboard, with standardized song titles/artist data and support for synchronized advertiser messages,” the said.
The announcement was made by Orban President David Day and Quu VP of Technical Success Joe Marshall.
Marshall called the announcement “a major step forward in making synchronized metadata and advertising more scalable.”
Orban will be in booth C1259 at the NAB Show. Quu will be in meeting room C2658MR
[Going to NAB? Radio World readers are invited to attend a session on the show floor moderated by Editor in Chief Paul McLane called “Radio: The New Boutique Business?”]
