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Sirius Radios to Be in UnitedAuto, Penske Autos and Trucks

Sirius Radios to Be in UnitedAuto, Penske Autos and Trucks

Sirius Satellite Radio and specialty retailer UnitedAuto Group, Inc. have struck a 5-year agreement to promote Sirius radios in cars, trucks and other vehicles sold or leased by UnitedAuto. Vehicles ordered by UnitedAuto’s 138 franchises will come with factory-installed, pre-activated Sirius radios, where available. These radios will include a sampling of 16 streams of Sirius programming for a three-month complimentary period to customers who purchase or lease vehicles.
Sirius struck a similar deal with the Penske Automotive Group, which has six car dealerships in California. As part of the agreement, PAG will order its new cars with factory-installed Sirius radios where available, pre-activated with 16 streams of programming for a three-month complimentary period.
Also, Penske Truck Leasing will offer factory-installed Sirius radios on new class 5,6,7 and 8 trucks that it purchases for its business, where available. All Sirius radios will be pre-activated with a sampling of programming for a complimentary trial period.

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