Sirius Radios to Be in UnitedAuto, Penske Autos and Trucks

Sirius Radios to Be in UnitedAuto, Penske Autos and Trucks
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Sirius Satellite Radio and specialty retailer UnitedAuto Group, Inc. have struck a 5-year agreement to promote Sirius radios in cars, trucks and other vehicles sold or leased by UnitedAuto. Vehicles ordered by UnitedAuto's 138 franchises will come with factory-installed, pre-activated Sirius radios, where available. These radios will include a sampling of 16 streams of Sirius programming for a three-month complimentary period to customers who purchase or lease vehicles.
Sirius struck a similar deal with the Penske Automotive Group, which has six car dealerships in California. As part of the agreement, PAG will order its new cars with factory-installed Sirius radios where available, pre-activated with 16 streams of programming for a three-month complimentary period.
Also, Penske Truck Leasing will offer factory-installed Sirius radios on new class 5,6,7 and 8 trucks that it purchases for its business, where available. All Sirius radios will be pre-activated with a sampling of programming for a complimentary trial period.

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