Sports marketer and author Jon Spoelstra will share his marketing strategies at the 2002 NAB Radio Show Luncheon, sponsored by ASCAP, in Seattle, Sept. 14. His new book is called, “Marketing Outrageously, How To Increase Your Revenues By Staggering Amounts”. Spoelstra is currently president of Mandalay Sports Entertainment, Pro Teams Division. Mandalay makes major movies (Seven Years in Tibet) and owns four minor league teams. Previously he was president and COO of the New Jersey Nets and Senior VP/General Manager for the Portland Trail Blazers.
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