Spotify Says Missy Elliott Won Super Bowl … Sort Of

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Spotify says singer Missy Elliott was the real winner of Super Bowl XLIX — or at least its halftime show promoted a 676% spike in streams for the rapper. Individually, Elliott’s “Lose Control” was streamed 1396% more times when compared to listening before the event.

In contrast, the show’s headliner Katy Perry only had an 85% overall increase in streams, although “Teenage Dream” increased 139%, “Firework” increased 107% and other tracks also saw more play in the hours after her appearance.

Lenny Kravitz streams also increased 103% after his Super Bowl performance.

Ahead of the music awards ceremony Feb. 8, Spotify also released its annual Grammy predictions, and this year, its guesses are based on both top streamed winners and potential “dark horse” picks based on virality among Spotify users (which was calculated by dividing the number of streams by the number of shares).

To predict the winners, Spotify compiled global data on the top streamed songs, albums and artists in each of the categories.

Grammy favorites, based on total Spotify streams:

● Record of the Year: “Chandelier,” Sia
● Album of the Year: “X,” Ed Sheeran
● Best New Artist: Sam Smith
● Song of the Year: “Chandelier,” Sia

“Dark Horse” picks

● Record of the Year: “Chandelier,” Sia
● Album of the Year: “G I R L,” Pharrell Williams
● Best New Artist: Bastille
● Song of the Year: “Take Me to Church,” Hozier

Also, Sia’s “Chandelier” was the most streamed and the most viral record in the Record of the Year category. Ed Sheeran’s “X” was the most streamed album, while Pharrell Williams’ “G I R L” was the most viral album in Album of the Year category.

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