Ibiquity Digital Corp. President/CEO Bob Struble says of the Clear Channel digital conversion plan, “It’s a big deal. It’s a clear statement about the importance of the technology and why they are doing it. It’s a major milestone to get infrastructure in place to get deep (station) coverage.”
“This gets radio back on a growth curve and Clear Channel is in a great position to do it,” said Struble.
He expects the announcement will spur the HD Radio rollout for receiver manufacturers and retailers as well.
Terms of the deal were not disclosed. Clear Channel had to license the technology from Ibiquity for the stations. Struble said Ibiquity provided the broadcasters with “incentives” to move the rollout along. He said the company is also talking to other radio groups along similar lines.
Struble on Clear Channel Conversion: ‘It’s a Big Deal’
Struble on Clear Channel Conversion: 'It's a Big Deal'
