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Best of Show: Marketron NXT

Platform facilitates OTA and digital sales tactics

We are featuring the products that won the Radio World Best of Show Award at the recent NAB Show. Winners were chosen by a panel of radio engineers and RW editorial staff for their innovation, feature set, cost efficiency and performance in serving the industry. 

“Siloed media buying causes inefficiencies for advertisers and lost revenue potential for broadcasters,” Marketron says. “Radio stations need to provide advertisers a marketing solution comprising both traditional radio and digital advertising tactics.”

So it offers Marketron NXT, a digital ad platform built for radio stations to increase revenue by offering a simple, professional way to create cross-channel proposals for advertisers. 

Features include a digital + radio proposal tool, order entry and execution, transparent reporting and consolidated invoicing. Marketon says NXT can boost digital sales by 15% and streamline the process “from quote to cash.”

It includes ongoing training for your staff.

[Check Out Other Recipients of Radio World’s Best of Show Award]